Welcome to StudioArnav

Welcome to StudioArnav

A personal website of Product Designer Arnav Bhagawati

From Samsung Galaxy's Operating System to Originality.ai's WebApp, Arnav made daunting tech friendly. As the Head of Design at Originality.ai, not only he established a robust design process in a cross-functional environment, but also delivered compelling products. Below are some of his works.

Partnered, Collaborated & Designed With

Projects that catered to billions of users globally.

Projects that catered to billions of users globally.

Projects

Projects

Projects

Adoption

Activation

Growth

Connecting Samsung Account to everyday needs

Led Samsung Account adoption across 1B+ One UI users, driving +13% CTR, +11% sign-ins, and +5.3% global CRM revenue.

Detailed Case Study

  • Multi-Device Experience

  • Discoverability

  • Context Aware Solution

Unified Configuration and Managing Galaxy Devices

Increased galaxy ecosystem users by 6.7% globally through Connected Devices, a solution for unified setup experience for all things ecosystem.

Detailed Case Study

Discoverability

Usability Hygiene

Usability

5M User Base

Design System

5M User Base

Overhaul of Originality.ai

Usability improvement of Originality.ai Core App, Extension, & Marketing website, that led to record breaking ARR from 2.2M in 2024 to 5M in 2026.

Coming Soon

Product Strategy

TOFU Optimisation

2.2 M MAU

Growth

P0 Products

P0→1 Products

Sneak Peek & Hammer Strategy

Sneak Peek & Hammer to Drive Conversions

Introducing limited access to premium apps for free in marketing website boosted conversion by ~63%, which earlier was heavily dependent on marketing campaigns.

Introducing sneak peek of premium apps in Originality.ai's marketing website with contextual prompts & nudges to sign up, which led to a massive increase in conversion by ~63%.

Coming Soon

P0 Products

Product Strategy

30M User Base

Top ranking AI Detector

AI Threshold Models

Usability improvement of Originality.ai Core App, Extension, & Marketing website, that led to record breaking ARR from 2.2M in 2024 to 5M in 2026.

Based on Survey, Research Papers, and Competition Study it is understood that the world in inclined towards accepting some AI in texts. AI Threshold model introduces a new way to look at the binary AI or Original results.

View more

P0 Products

Product Strategy

30M User Base

Plagiarism Checker

Introducing limited access to premium apps for free in marketing website boosted conversion by ~63%, which earlier was heavily dependent on marketing campaigns.

View more

Partnered, Collaborated & Designed With

Design the best, for the most with the least.

Design the best, for the most with the least.

Capabilities

Capabilities

About

Arnav Bhagawati

Product Designer (UXUI)

From Operating System to AI Native App, I made daunting tech friendly. As the Head of Design at Originality.ai, not only I established a robust design process in a cross-functional environment, but also delivered compelling products.

At Originality.ai, I've led product design across the full platform as the company scaled from 600K to 1.5M monthly active users and grew ARR from $2.5M to $6M. My scope spans AI-powered workflows, growth and conversion systems, Chrome extensions, design systems, and end-to-end platform experiences. Before that, I was part of the team at Samsung that launched global consumer experiences within One UI and multi-device ecosystem initiatives, products used by billions worldwide. At QuillBot, I led design for AI-powered writing tools and ran growth experiments that moved acquisition, engagement, and conversion metrics at scale. What makes me effective at the staff level is the ability to operate at varying zoom levels, from shaping product vision and influencing design maturity, to mentoring teams and rolling up my sleeves on execution. I bring systems thinking, a strong point of view, and a track record of turning ambiguous problems into clear, measurable bets. My foundation in architecture and design research has given me an enduring appreciation for human-centered problem solving that goes beyond interfaces. I have co-authored research with IDC School of Design, IIT Bombay and contributed to social impact work across education, public sector, and underserved communities. I am based in Toronto and open to staff and principal-level product design roles where design has real influence on strategy. If you're building something ambitious and want a design leader who can help shape both the product and the team around it, I would love to connect.

Testimonials

Satish Patil

Director, CX Team, Samsung

satish.patil@samsung.com

"Arnav was part of the MDE and intelligence team where he enthusiastically contributed to two crucial projects; Connected device experiences & Samsung account. He has displayed a solid foundation in design methods and navigates problems with a critical mindset. His critical thinking and meticulous approach to system design helped navigating the complexities of MDE projects. I can say with confidence he can be valuable asset to any team looking to solve complex challenges."

Atikant Singh

Senior Product Manager, On-Device AI, Samsung

atikant.singh@samsung.com

"I have worked with Arnav on Samsung Account growth improvements. User research done by his team was very useful and fundamental for proposing solutions to our HQ counterparts. A few of those solutions were implemented in Samsung One UI 6 (globally). He is very enthusiastic and always up for a discussion on random thoughts that could develop into potential ideas."